Loungewear can mean many different things for different people but a core focus on comfort above utility and style remains a salient feature. Stocking loungewear for your boutique is really a process of determining which staples work best for your customer base. We are going to explore the most essential wholesale loungewear staples to give you some idea of what might work for your store. Whether you are seeking to meet all of the needs of your customers in this segment or you are just trying to make sure you have planted a flag in the wholesale loungewear space, these pieces should help you compose an inventory that is both relevant and timeless.
Joggers
Joggers double as both loungewear and activewear, making them a perfect addition for boutiques that like to offer their customers options. Worn loosely and in a variety of shades, joggers tend to be a fall/winter item although thinner fabric construction makes them ideal for spring and summer as well.
Leggings
For those of us that want something a little more cinched in than joggers, leggings are the perfect loungewear that again doubles as activewear but with a touch of stylish chic that joggers could never do. Fashion-forward boutiques that cater to active clients who prefer optionality over formality would do well to stock leggings in a variety of colors and patterns.
Hoodies
Whether joggers or leggings, no one can go without a hoodie. Customers tend to prefer the oversized variety as it gives the feeling of encompassing warmth while also being movable. Hoodies are a massive category unto themselves and the styles and options are almost unlimited. You will want to cater your selection to what your customers tend to like that is if you have customers that prefer bold colors and graphic prints then hoodies that match this vibe are your go-to products.
Knits
If you need something a little more formal than a hoodie, a knit works perfectly well and, like leggings, formalizes what might be considered an otherwise casual piece. You can style knits in a variety of ways depending on occasion, making them another versatile piece for boutiques to stock.
Relaxed Tee’s and Tank Tops
Relaxed tees and tank tops give your customers a foundational piece upon which they can build their loungewear outfits. These are must-haves and you should cater your style to what your customers tend to purchase. Also consider material here such as cotton versus composites as cotton tends to breath better thus making it a more ideal accompaniment to outfits than others.
Slip Dresses
Slip dresses are elegant and informal at the same time. They are the perfect way to convey a sense of style and fashion without effort. That said, it isn’t for everyone and tends to favor a fashion-forward, bold customer who wants to make a statement even while relaxing. If paired correctly, slip dresses are some of the most powerful and versatile pieces on this list and boutiques that want to convey an image of worldly sophistication may want to give slip dresses a look for inclusion in the overall product mix.
